About us

Own your story

 The story of self-discovery and care, freedom from judgements, and strong confidence. You aim to be yourself, and you feel comfortable in saying: ‘Here’s who I am – with my choices and mistakes, my ups and downs, my wins and my loses, my style and my clothes’.

 We create to help you tell your own story – with style, sustainability, high-quality and personal touch.


Because nothing is more in fashion than loving yourself the way you are.


the fraze.

IMG 4741 resize
IMG 5267 resize